Mcol White Paper
 

Driving Consumer & Customer Engagement and Satisfaction with Powerful Provider Directories

Driving Consumer & Customer Engagement and Satisfaction with Powerful Provider Directories

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All of the changes roiling healthcare involve much greater patient engagement in the operational aspects of the healthcare system. One of the most dramatic changes is the way patients choose individual providers, both doctors and integrated delivery networks. They do so much more directly, and much more on their own, than before, especially since so many of them have preferred provider networks at their disposal. And those patients -- as consumers themselves and as the representatives of health plan customers, their employers – must be satisfied, or they’ll choose differently the next time they need to access the healthcare system. Satisfaction starts with first impressions, and the provider directory is often the vehicle for patients’ first impressions of providers – and the robustness of the networks they represent.

In this e-Brief, learn more about:
1. Customer and patient satisfaction cycle
2. Role of provider directory in consumer engagement
3. Impact to payers when directories aren't dependable
4. Emerging federal and state mandates requiring accurate provider directories
5. Use of technology to maintain current provider directories

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